Skims has announced the multi-talented, Grammy-nominated artist Lana Del Rey as the face of its 2024 Valentine’s Day collection. This exciting collaboration marks the return of Skims’ much-loved Valentine’s shop. The campaign, brilliantly captured by British artist and photographer Nadia Lee Cohen, known for her cinematic and culturally inspired aesthetic, presents Del Rey in a series of enchanting visuals that perfectly embody her signature Americana glamour.
Celebrated for her nostalgic music videos, soul-stirring melodies and flair for vintage Hollywood elegance, Lana Del Rey was an ideal choice for this campaign. Her involvement follows Skim’s tradition of showcasing a diverse range of global talent, such as 2023 Valentine’s faces Beatrice Grannò and Simona Tabasco. Del Rey’s recent achievements, including being a top act at Coachella 2024 and receiving five Grammy nominations for her album “Did You Know That There’s a Tunnel Under Ocean Blvd,” underscore her enduring influence in both the music and cultural spheres.
Lana Del Rey expressed her excitement, saying, “I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting. Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”
This year, Skim’s Valentine’s Shop is expanding its horizons by presenting over 29 limited edition collections. These collections include a range of intimates, sleep sets, loungewear and more, offering something unique for everyone. The campaign highlights Lana Del Rey in standout pieces including the popular Fits Everybody bodysuit, a charming heart print sleep set and the newly introduced Woven Shine dress.
These exclusive styles are currently available for preview in Skims’ Valentine’s Shop and can be purchased at skims.com as well as select retailers including Nordstrom, Holt, Harrods, Selfridges, Lane Crawford, Ounass and David Jones. Ranging in price from $16 USD to $124 USD, the collection promises to offer stylish options for a variety of tastes and budgets.