Jaeger-LeCoultre welcomes Lenny Kravitz as its newest ambassador

Jaeger-LeCoultre welcomes Lenny Kravitz as its newest ambassador

April 28, 2023

As a brand deeply rooted in the art of watchmaking, Jaeger-LeCoultre is proud to announce the addition of Lenny Kravitz, a modern-day Renaissance man, to its distinguished roster of ambassadors.

Jaeger-LeCoultre is delighted to have legendary rock musician, Lenny Kravitz, as the newest ambassador for the brand. Renowned for his diverse talents as a singer, songwriter, producer, multi-instrumentalist, actor, designer, and photographer, Kravitz epitomizes the essence of a modern-day Renaissance man. His unwavering commitment to his artistic vision aligns seamlessly with Jaeger-LeCoultre’s creative philosophy.

The relationship between Kravitz and the Maison was sparked by a mutual understanding of the importance of staying true to one’s vision while remaining open to new ways of thinking. As Kravitz puts it, “For creators, the most important thing is finding their voice, knowing what they represent and being true to their vision – while always staying open to new ways of thinking”.

Jaeger-LeCoultre welcomes Lenny Kravitz as its newest ambassador

Having been fascinated with his father’s chronographs since childhood, Kravitz appreciates the harmonious blend of craftsmanship, design, and function in Jaeger-LeCoultre watches. This connection is evident in his admiration for one of the brand’s most iconic timepieces, the Reverso, which he proudly wore during his performance at the 2023 Oscars ceremony. Recognized by the Council of Fashion Designers of America (CFDA) with its ‘Fashion Icon‘ award, Kravitz’s unique sense of style merges bohemian influences, rockstar classics, and fashion-forward statements, creating an effortlessly timeless elegance.

Kravitz emphasizes the importance of connecting with a timepiece beyond its function: “Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it”. He expresses how his Jaeger-LeCoultre pieces seamlessly blend with his persona, offering versatility and a timeless appeal.

Like Jaeger-LeCoultre, Kravitz is driven by a spirit of curiosity and exploration in his creative pursuits. His music fuses elements from various genres, such as rock, blues, funk, and soul, culminating in a unique and constantly evolving style. This innovative spirit is mirrored in his design work, which exudes confidence and timelessness with a distinctly modern edge.

Along with fellow Jaeger-LeCoultre Ambassador Anya Taylor-Joy, he recently completed the filming of a new campaign for the Maison, to be released in May.

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