Léon Marchand sets sail as Louis Vuitton's brand ambassador
©Photo: Louis Vuitton / Nelson Rosier

Léon Marchand sets sail as Louis Vuitton’s brand ambassador

July 31, 2023

In a staggering union of elegance and athleticism, Louis Vuitton declares the genesis of a formidable alliance, anchoring French swimming prodigy Léon Marchand as its newly appointed brand ambassador. This announcement came hot on the heels of the revelation that LVMH Moët Hennessy Louis Vuitton will be the premium patron of the Paris 2024 Olympics.


This thrilling partnership transforms Marchand into the first athlete graced with the sponsorship of LVMH, a lavish conglomerate adorning brands like Vuitton, Dior, and more under its glittering umbrella. This is just the inception as the group anticipates a burgeoning cohort of four or five athletes who shall revel in the financial backing and exclusive entry into the inner sanctum of these illustrious houses.

Louis Vuitton, seeing an opportunity shimmering in Marchand’s dazzling array of victories, seized the moment with remarkable agility. Fresh from the World Aquatics Championships in Japan, where Marchand shattered the last individual world record held by the legendary Michael Phelps, he propels onto the celebrated roster of Louis Vuitton‘s ambassadors. Here, he mingles with sports luminaries such as tennis prodigies Carlos Alcaraz and Naomi Osaka, skiing maven Eileen Gu, and footballer Sam Li Sirong.


Echoing the relentless spirit of perseverance and the pursuit of excellence synonymous with Louis Vuitton, Marchand continues to elevate the pedestal of his sport to unprecedented heights. The statement by Louis Vuitton read, “At merely 21, the Olympian, who first dove into the limelight at the Tokyo Olympics 2021, manifests unparalleled prowess and is a beacon of hope for France’s anticipated triumph and medaled glory in several forthcoming events”.

In the crescendo to the opening ceremony, slated for July 26th, 2024, LVMH will progressively unveil more tantalizing details of its Olympic affiliations. Antoine Arnault, who orchestrates communication, image, and environment at LVMH, hinted at a crucial role for its maisons during the Games. In a display of opulent creativity, jeweler Chaumet will be sculpting the medals, while Louis Vuitton, Dior, Berluti, Sephora, and the Moët Hennessy wines and spirits division are also set to participate.

While Arnault played coy about Louis Vuitton’s role, the globe’s most luxurious brand is no stranger to sports alliances. It has a rich legacy of fabricating trophy cases for renowned organizations like the NBA, America’s Cup, the FIFA World Cup, and the Rugby World Cup. Hence, it’s conceivable that Vuitton might have a significant hand in the Olympic medal ceremonies, as per insiders. Stay tuned for a shimmering spectacle of elegance, valor, and perhaps, the Louis Vuitton imprint on the much-coveted Olympic gold.

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