Loewe Spring-Summer 2023 - Paris Fashion Week Men’s

Loewe Spring/Summer 2023 – Paris Fashion Week Men’s

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Incorporating living plants into clothing is certainly not an easy task. That’s without counting on the patience and ingenious collaboration between Loewe‘s creative director Jonathan Anderson and Spanish bio-designer Paula Ulargui Escalona to grow chia and matricaria (catnip) plants on a series of shoes and garments in Loewe’s Spring/Summer 2023 collection.

Through this bold new approach – the plants were seeded, watered and grown for 20 days in a polytunnel outside Paris – Jonathan Anderson questions the paradoxical relationship between the real and digital reproduction, nature and technology, the fusion of the organic and the manufactured.

While screens showing a flight of birds or a flock of fish swimming peacefully have been integrated on some clothes, chia and matricaria plants grew by culture on pants, coats, sweaters but also shoes.

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Echoing the theme, tech accessories such as headphones, phone cases and styles were also incorporated on a series of essential pieces.

The rest of the collection, men’s fashion staples were updated in loose and long proportions, some of which were made with ozone-treated cotton, achieving a worn look as if they had been buried underground. Delightful, sunny colors further enhanced the desirability of this confident collection.

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Loewe Spring-Summer 2023 - Paris Fashion Week Men’s

©Loewe


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