Unveiling the L'Oréal Paris fashion show by the Eiffel Tower
©Photo: L'Oréal Paris

Unveiling the L’Oréal Paris fashion show by the Eiffel Tower

September 21, 2023

The city of love, Paris, is once again buzzing with excitement as it prepares for the highly anticipated L’Oréal Paris fashion show, which is set to take place by the iconic Eiffel Tower on October 1st. This monumental event, named “Walk Your Worth,” is not only a tribute to women’s empowerment but also marks ”the first major event ever hosted at this monumental site,” the brand said. L’Oréal Paris, an official partner of Paris Fashion Week, has always been at the forefront of celebrating beauty, fashion, and empowerment, and this year is no exception.

This groundbreaking show will commence at 9:00 p.m. CET and will be broadcast live on Instagram, the brand’s websites, and, for the first time, on Roblox. This innovative approach not only allows fashion enthusiasts worldwide to be part of the event but also highlights L’Oréal Paris’ commitment to embracing digital transformation.

The L’Oréal Paris fashion show is renowned for its star-studded lineup, and this year will feature an array of the brand’s ambassadors, including Marie Bochet, Cindy Bruna, Camila Cabello, Nikolaj Coster-Waldau, Viola Davis, Elle Fanning, Luma Grothe, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, Soo Joo Park, Aishwarya Rai, and Yseult. These influential individuals will grace the runway, showcasing the synergy between state-of-the-art beauty expertise and fashion.

Since its inception in 2017, the “Walk Your Worth” initiative has been a celebration of sisterhood and the power of beauty and fashion. The upcoming sixth edition promises to be no different. L’Oréal Paris expressed, “It will celebrate sisterhood as well as the synergy between state-of-the-art beauty expertise and fashion.”

Read more: Paris Fashion Week unveils Spring/Summer 2024’s grandeur

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