Louis Vuitton recently unveiled its highly anticipated Holiday 2023 campaign. Captured by talented photographer Oliver Hadlee Pearch, this new release strikes a striking balance between cherished tradition and contemporary flair. The campaign features a diverse cast including Mika Schneider, Valentina Castro, Aivita Mūze, Ahmadou Gueye, Chu Wong, Wen Qiming and Mathieu Simoneau, each bringing their unique charisma to the forefront.
The campaign’s aesthetic journey was steered by Stella Greenspan’s styling, while Charles Levai and Kevin Tekinel contributed their creative vision. The beauty aspects, consisting of impeccable hair and make-up, were curated by Damien Boissinot and Hiromi Ueda, respectively. To add another layer of artistic finesse, Lope Serrano directed an accompanying film, further enriching the campaign’s narrative.
The Louis Vuitton Holiday 2023 campaign showcases an array of signature pieces, spanning travel gear, handbags, accessories, footwear and fragrances. In particular, the collection taps into Louis Vuitton’s heritage with an emphasis on travel essentials such as suitcases, Keepall bags, and roller luggage, available in a variety of sizes and colorways. This focus on travel heritage is seamlessly blended with modern offerings, including women’s handbags in classic and new colors, and men’s leather goods designed for everyday elegance.
The campaign doesn’t just stop at bags, but also features a dazzling array of accessories and other items. These include silk scarves, watches, jewelry and fragrances, all crafted with the brand’s signature attention to detail. For those with a keen eye, the collection also includes seasonal highlights in ready-to-wear and footwear, ensuring complete and sophisticated ensembles.
For the Holiday 2023 campaign, Louis Vuitton adopts a chic palette of black and white, adding a sophisticated twist to festive fashion. The campaign also introduces the maison’s beloved mascot, Vivienne, and her playful companion, Teddy, adding a whimsical charm to the elegant holiday theme.