Louis Vuitton has once again demonstrated its mastery of combining fashion and function by designing the exclusive travel case for the coveted 2023 Ballon d’Or trophy. This collaboration, forged with the weekly soccer magazine France Football and made possible by the advertising division of Amaury Media, marks a significant milestone in the brand’s long history of creating bespoke cases for the world’s most prestigious awards.
Louis Vuitton’s bespoke cases are made in its historic ateliers in Asnières. Emblazoned with the House’s iconic monogram canvas and gold V motif, these cases are a testament to the brand’s unwavering commitment to excellence and innovation. They make a bold statement and echo the sentiment that ”Victory travels in Vuitton.”
The Ballon d’Or, a trophy of immense prestige in the world of football, has been awarded annually for men since 1956 and for women since 2018. At this year’s ceremony, held in the heart of Paris, the world’s best footballers will compete for the gold-plated awards, meticulously crafted by the expert hands of Mellerio. The decision is in the hands of a hundred journalists from all corners of the globe, ready to crown the year’s best.
The annual event also includes awards for the best young player and goalkeeper, as well as three awards for strikers and the best men’s and women’s clubs of the year. In addition, the Sócrates Trophy, introduced last year, recognizes players who contribute to charitable and social initiatives.
The French luxury house is no stranger to the world of sports, having created custom cases for a myriad of iconic trophies including the Monaco Formula 1 Grand Prix, the NBA, America’s Cup, the FIFA World Cup, the Roland-Garros tennis tournament and even the esport “League of Legends” World Championship.
This Sunday, in the final showdown of the Rugby World Cup France 2023, either South Africa or New Zealand will lift the prestigious Webb Ellis Cup, all in a custom-made Louis Vuitton suitcase. Featuring a plush blue lining and a tricolour V on the front, the case reflects the French tricolour and the tournament’s emblem. Looking ahead, the brand is strengthening its ties with the world of sport, having just announced its renewed partnership with the America’s Cup, the pinnacle of sailing competitions.
Louis Vuitton has also welcomed a number of famous athletes to its ambassador team, including French swimming prodigy Léon Marchand and fencing virtuoso Enzo Lefort, both of whom are also supported by LVMH Moët Hennessy Louis Vuitton, a prominent partner of the upcoming 2024 Olympic and Paralympic Games in Paris.