Embracing the confluence of British charm, Matt Smith, the face we’ve cherished from hits like “Dr. Who“, “The Crown“, and “House of the Dragon“, emerges resplendent in the Paul Smith Fall/Winter 2023 campaign. When heritage meets contemporary allure, fashion finds its finest hour.
It’s a timely alliance, this union of two Smiths. From the classic silhouettes of Paul Smith to Matt’s undeniable screen presence, a harmonious blend of quintessential British elegance unfolds. Complementing the men’s collection, the women’s counterpart beautifully mirrors with Dutch model Kiki Willems, emphasizing a keen focus on both intricate tailoring and adaptable dressing.
Matt’s portrayal, replete with a crisply tailored suit, exudes an elegance that is seemingly spontaneous yet retains an aura of performance prowess. With snapshots encapsulating the magic of simple studio portraits, a particularly heartening image portrays both Paul and Matt Smith cheekily juxtaposed, reminiscent of the brand’s Spring/Summer 1994 campaign.
Enhanced by Paul Smith’s personal handwritten touch, each frame radiates a seamless union of grace and whimsy. Moreover, fans can anticipate Matt’s grand reappearance in the forthcoming Spring/Summer 2024 showcase.
Paul Smith‘s sentiment resonates deeply, “I’m beyond excited to be working with Matt for the next two seasons – he’s the perfect fit for Paul Smith. He’s also one of those people who really embodies effortlessness, both in terms of his on-screen characters and his off-screen sense of style. And, of course, it doesn’t hurt that he looks excellent in a suit.“
Undoubtedly, with such a casting, the campaign not only indulges in playful name associations but also intensifies its magnetism, epitomizing Paul Smith’s signature idiosyncratic elegance.