French gymnast Mélanie de Jesus dos Santos isn’t just making headlines for her athletic prowess – she’s the new fashion sensation as Dior’s latest brand ambassador while also securing sponsorship from luxury conglomerate LVMH. The move comes ahead of the much-anticipated 2024 Paris Olympics.
At the tender age of 23, de Jesus dos Santos, a gem in France’s artistic gymnastic team, has been swept up in the dazzling allure of the fashion world. With four European championships under her belt and a commendable stint at the Tokyo Olympics, the Martinique-born athlete is no stranger to the limelight. Now, her gracefulness is set to be adorned with iconic Dior ensembles, an emblem of luxurious sophistication.
“Animated by the same values of audacity, creativity and excellence dear to Christian Dior, Mélanie de Jesus dos Santos builds every day her dream: that of an Olympic medal in Paris,” expressed the luxury group, highlighting the synchronicity of ideals between the athlete and the iconic fashion house. This partnership illuminates the fashion house’s unwavering commitment to fostering the dreams and talents of the emerging generation. The roster of ambassadors for the house is also graced by British tennis player Emma Raducanu, South Korean figure skating star Yuna Kim, and Chinese speed skating ace Zhang Hong.
Following swimmer Léon Marchand, Mélanie de Jesus dos Santos is the second athlete to gain sponsorship from LVMH.
Last week, Mélanie and her teammates recently clinched a bronze medal at the World Gymnastics Championships, marking a historical moment – it was a first for France since 1950.
In July, LVMH committed to being a premium partner for the 2024 Paris Olympic and Paralympic Games. Antoine Arnault, overseeing communication, image, and environment, indicated that various LVMH brands would have a significant presence at the event.
A select group of Olympic and Paralympic athletes will receive financial backing and exclusive access to the LVMH houses. The announcement of the next athlete to join this privileged circle is anticipated at October’s end.