Mellerio, the iconic French jewelry house with a history spanning over four centuries, has made a grand entrance into the world of fragrance with its first perfume, ”Couleur Vendôme”. The brand, known for its royal and aristocratic clientele, including Marie de Médici, Marie-Antoinette and Empress Eugénie, collaborated with niche fragrance creators Roos & Roos and renowned perfumer Dominique Ropion. Together with Laure-Isabelle Mellerio, a 14th generation family member and artistic director of Mellerio, they have created a fragrance that seamlessly blends Italian grace with French elegance.
The creation of ”Couleur Vendôme” was guided by a clear vision. “We wanted to create an olfactory signature that was true to our house, combining our Italian roots with our French heritage,” says Laure-Isabelle Mellerio. The Mellerio family originally traveled from Italy to France in 1550, bringing with them a rich cultural tapestry that has since become a core part of their identity. This unique blend of cultures is brilliantly captured in their first fragrance endeavor.
Dominique Ropion, a name synonymous with exquisite fragrance, took the lead in bringing this vision to life. He skillfully played with a classic fragrance structure, introducing spicy top notes of cardamom and pepper that gracefully transition into a floral heart. This heart beats with the rich scents of rose absolute from Turkey, paired with jasmine, florentine iris and a hint of orange blossom. The base is a harmonious blend of woody and ambry notes, with patchouli for a chypre effect alongside warm cinnamon and clove.
Chantal Roos of Roos & Roos describes the fragrance as “elegantly Parisian,” with an allure that is both sexy and sensual. According to Ropion, the fragrance falls into the floral-oriental category, a testament to its rich and diverse nature.
The timing for Mellerio’s foray into fragrance could not be more perfect, following three years of strategic repositioning of the brand. “It synthesizes the [brand’s] ambition, reality and strategic positioning through a juice,” states Christophe Mélard, the general manager of Mellerio.
The name ”Couleur Vendôme” pays homage to the brand’s origins (Mellerio has the distinction of being the first jewelry brand to set up shop on the prestigious Place Vendôme in Paris) and the vibrant gem colors that characterize its jewelry designs. The rich floral notes in the fragrance reflect the floral motifs that have been a signature of Mellerio’s jewelry creations throughout history.
Roos & Roos will spearhead the distribution of Couleur Vendôme, which will first be launched at Jovoy Paris. The 100 ml eau de parfum is priced at 185 euros, a worthy investment for those who wish to own a piece of Mellerio’s olfactory artistry.