Rising swimming star Qin Haiyang named TAG Heuer's new sport brand ambassador
Qin Haiyang. ©Photo: TAG Heuer

Rising swimming star Qin Haiyang named TAG Heuer’s new sport brand ambassador

TAG Heuer proudly announces Chinese swimming star Qin Haiyang as its new sport brand ambassador, celebrating a shared passion for precision, excellence and breaking boundaries in sport and timekeeping.
February 4, 2024
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TAG Heuer, the renowned Swiss luxury watchmaker, recently announced the addition of Chinese swimming sensation Qin Haiyang to its impressive roster of brand ambassadors. Born in 1999, Qin has made waves in the world of swimming, particularly in 2023, when he rose to prominence.

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Qin’s swimming journey began when he was just six years old. He first came into the limelight at the age of 15, winning his first national competition, and by the time he was 18, he had already won a gold medal at the National Games. His swimming career reached new heights in 2023, a year marked by his incredible performances. Not only did he win four titles at the World Aquatics Championships, he also broke the world record in the men’s 200m breaststroke in July. He didn’t stop there; his winning streak continued with multiple gold medals at the Asian Games and a triumph at the World Aquatics Swimming World Cup. Qin’s extraordinary feat of winning the 50m, 100m and 200m breaststroke events at the same World Championships was a first and earned him the prestigious title of World Aquatics Swimming Athlete of the Year.

Rising swimming star Qin Haiyang named TAG Heuer's new sport brand ambassador
©Photo: TAG Heuer

By choosing Qin as its brand ambassador, TAG Heuer is celebrating its long-standing relationship with the world of competitive sports. Qin embodies the very principles that TAG Heuer has championed since its founding in 1860 – the relentless pursuit of excellence and the fearless embrace of challenge. Qin himself expressed his excitement about the partnership, saying, “I am very excited to be a brand ambassador of TAG Heuer. This iconic Swiss watchmaker stands for excellence, precision and breaking the boundaries, which are beliefs I have always held. I look forward to continuing to surpass myself and push the limits together with TAG Heuer.”

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Qin’s choice of timepiece, the TAG Heuer Carrera Chronograph with its striking 18K 3N yellow gold case, is a nod to his status as a world champion. The tradition of presenting gold timepieces to champions began with Jack Heuer in the 1970s. Originally intended as rewards, these watches have become symbols of victory and the relentless pursuit of success. In keeping with this tradition, the TAG Heuer Carrera Chronograph 39mm combines vintage charm with timeless aesthetics, embodying the brand’s spirit of relentless determination.

Rising swimming star Qin Haiyang named TAG Heuer's new sport brand ambassador
©Photo: TAG Heuer

The TAG Heuer Aquaracer collection is also a perfect fit for Qin, especially when he’s in the pool. The TAG Heuer Aquaracer Professional 300 he wears is not just a luxury tool watch, it’s a symbol of the brand’s adventurous and avant-garde spirit, continuing the legacy of the Ref. 844 diver’s watch from 1978. It’s a watch that is both robust and elegant, designed for extreme performance and ergonomic comfort.

TAG Heuer and Qin Haiyang are ready to create more unforgettable moments together, embodying the spirit of transcending personal boundaries and pushing the limits.

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Rising swimming star Qin Haiyang named TAG Heuer's new sport brand ambassador
©Photo: TAG Heuer