MSGM Spring Summer 2022 - Milan Fashion Week Men’s

MSGM Spring/Summer 2022 – Milan Fashion Week Men’s

June 23, 2021

At MSGM, Massimo Giorgetti celebrated once again eternal youth, this time their desire for freedom! A desire that haunts us all, young and old, after more than a year of deprivation of liberty.


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Unveiled through a video made by photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda, with on the background a hypnotic soundtrack by Italian DJ Lorenzo Senni – the track is called Canone Infinito whose rhythm and the name would suggest a stubborn perpetual motion – the collection draws its inspiration from the photography of San Diego-based artist Stephen Milner, from his Spiritual Good Time series.


’90s style, underwater theme, and nods to the Californian surf scene played a big role in this fun, colorful and playful collection. Patterns of seashells, mermaids, sharks, crabs … have literally invaded the clothes while colors (intense orange, apricot orange, deep black, ink blue, yellow, green and touches of neon) seem to echo the saturated colours captured on the film shots taken by the photographer, broken up by soft tones of oyster white, sand and wisteria.