New ambassador Liu Haoran drives TAG Heuer into the Year of the Dragon

TAG Heuer welcomes rising star Liu Haoran as brand ambassador. The young actor's passion and drive mirror the watchmaker's relentless pursuit of excellence, forging an exciting new chapter in China. Buckle up for speed and innovation.
January 6, 2024
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New ambassador Liu Haoran drives TAG Heuer into the Year of the Dragon
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Renowned Swiss watchmaker TAG Heuer has revved up its engine with the exciting addition of rising Chinese star Liu Haoran as its latest brand ambassador. At just 26 years old, Liu Haoran has already made a name for himself as a versatile actor and style icon, captivating audiences with his talent and charisma.

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New ambassador Liu Haoran drives TAG Heuer into the Year of the Dragon

From the boy next door in Beijing Love Story to the intrepid detective in Detective Chinatown, Liu Haoran has tackled diverse roles with remarkable depth and finesse. His effortless cool and passion for pushing boundaries resonate deeply with TAG Heuer‘s core values of innovation and daring. This synergy extends beyond the silver screen, as Liu Haoran’s aptly chosen English name “Turbo” hints at his own fascination with the world of high-octane thrills and precision engineering.

Read more: Discover the golden era: The new TAG Heuer Carrera Chronograph

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Indeed, TAG Heuer’s 164-year legacy is intricately woven into the history of motorsport. From supporting legendary F1 teams and drivers to gracing iconic racetracks, the brand has long been a champion of speed and excellence. This shared passion for pushing the boundaries undoubtedly resonated with Liu Haoran, making the collaboration a natural fit.

New ambassador Liu Haoran drives TAG Heuer into the Year of the Dragon

TAG Heuer’s rich heritage and dedication to innovation are truly inspiring,” says Liu Haoran. “Their connection to motorsports adds an extra layer of excitement for me. We share a common drive to constantly challenge ourselves and break new ground, making this partnership a perfect match.”

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New ambassador Liu Haoran drives TAG Heuer into the Year of the Dragon

Liu Haoran’s debut as a TAG Heuer ambassador kicks off with a powerful statement: the new TAG Heuer Carrera Chronograph Year of the Dragon. As the Chinese New Year 2024 approaches, this unique timepiece embodies both the richness of Chinese culture and the brand’s signature racing DNA. It’s a powerful symbol of TAG Heuer’s commitment to exploring new horizons, with Liu Haoran at the forefront of this exciting journey.

©Photo: TAG Heuer