The renowned Swiss watchmaker Swatch has once again demonstrated its commitment to the world of art through its latest collaboration with London’s prestigious Tate galleries. This exciting partnership, part of Swatch’s Art Journey series, combines the brand’s passion for creativity with Tate’s curated selection of iconic artworks by seven renowned artists.
The Swatch x Tate Gallery collection features timepieces that pay homage to the works of J.M.W. Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham and Louise Bourgeois. Each watch in the collection serves as a canvas, showcasing the unique styles and techniques of these influential artists.
As Swatch stated in a press release, “The Swatch x Tate Gallery Collection reflects the essence of the Swatch brand in a way that none of its art collaborations have before. Our partnership represents a journey through time, genre and self- expression. The iconic artists and unique works chosen for this year’s collection reflect the boundary pushing, innovation, positive provocation, and joie de vivre that Swatch is known for.”
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Among the standout pieces in the collection is Turner’s Scarlet Sunset watch, which captures the artist’s mastery of light and color. Chagall’s Blue Circus brings the whimsical circus imagery to life on the wrist, while Miro’s Women and Bird in the Moonlight showcases the artist’s distinctive abstract style. Leger’s Two Women Holding Flowers offers a moment of timeless elegance, and Matisse’s Snail invites wearers to embrace their creativity.
Wilhelmina Barns-Graham’s Orange and Red on Pink bursts with vibrant colors and celebrates the joy of life and art. Louise Bourgeois’ Spirals promotes relaxation and positivity through an uplifting design inspired by the artist’s signature use of spirals.
The Swatch x Tate Gallery collection is available now at Swatch stores worldwide, on swatch.com, and in Tate’s gallery shops and e-commerce platform, with prices ranging from $100 USD to $110 USD.
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