Officine Générale has revealed its Spring/Summer 2023 ‘’Elements’’ campaign, starring Polish top model Małgosia Bela and South African male model Matthew Seymour, captured by the talented photographer Laurence Ellis. The styling for the campaign was expertly executed by Giovanni Dario Laudicina, while the beauty team comprised hair stylist Ed Moelands and make-up artist Tatsu Yamanaka. Nina Mahéo took the helm as creative director, with Annabel Snoxall serving as director of photography. The picturesque locales of Nice and Villefranche-sur-Mer in France provided the perfect backdrop for the campaign.
Nina Mahéo shared her vision for the campaign, noting the deep connection between Officine Générale‘s founder, Pierre, and his love for the sea. She aimed to capture the essence of his inspiration in a series of ocean vistas, creating a sense of ambiguity regarding the specific locations. This approach sets a captivating mood for the campaign, allowing the viewer’s imagination to take over and fully embrace the atmosphere created by the stunning visuals.
