After three decades of dormancy, the French luxury group LVMH Moët Hennessy Louis Vuitton brought Patou back to life, with an eye to courting new generations of luxury consumers.
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In September 2018, the French group tapped Guillaume Henry to revive the dormant Jean Patou fashion house, considered as one of the great names of couture of the Twenties and Thirties and prized for the glamor and showmanship he brought to high fashion.
This season, this was Henry’s fourth collection since joining LVMH Moët Hennessy Louis Vuitton. The Fall/Winter 2021 collection was his invitation to a walk around the “winter garden” that he’d set up for virtual visitors to the Patou studio.
“I love the idea of doing an à la carte menu, this idea that you can take things in the simplest form or you can go for a maximalist silhouette”, Henry said. “I wanted joyful and fanciful fashion – I was thinking a lot about gardens so there are flower details in all the looks”.
With a ’70s-flavored focused selection of pieces, Guillaume Henry offered a full, versatile wardrobe for the fashion conscious, bursting with volume and color. Options felt endless, not due to an excess of styles but rather thanks to clever layering, versatile cuts, embroidered embellishments and prominent accessories.
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