Fashion icon Philipp Plein made a triumphant return to Milan with a breathtaking runway show at the former Fiera di Milano. Thousands of guests were in attendance to witness the stunning display of fashion and entertainment. Plein’s last runway extravaganza in Milan took place in February 2020, just before the city went into lockdown, and he picked up where he left off with ease.
The “Chrome Cowboy” show began with a roar, as 100 models sashayed down the 350-meter runway, accompanied by motorcyclists dressed in ersatz-NASA spacesuits. The atmosphere was electric, with the scent of diesel filling the air.
The show began with the women’s wear collection, showcasing stetsons, silver cowboy boots, wide check overcoats, patched denim, faux fur crop tops, sequined miniskirts, fringe-backed donkey jackets, silver shearlings, and more. The men’s collection followed, with a change in music and lighting, and was inspired by the women’s wear, featuring checks, bikers, Swarovski, and attitude. The bling continued to shine, solidifying Philipp Plein’s reputation as the “Liberace of Streetwear“.
At the end of the show, Philipp Plein rode down the runway on his own bike to a rousing round of applause, followed by a performance by singer Bia, who belted out “Whole Lotta Money“.