The landscape of fashion campaigns is no stranger to reinventions and mesmerizing visuals. When it comes to marrying history with avant-garde sensibilities, few venture as bravely as the Polo Ralph Lauren Fall/Winter 2023 campaign. Whisking the audience back in time, the campaign evokes the legacy of British motorsport and academia, painting a picture of the post-war renaissance figures – the athlete, the mechanic, and the discerning scholar.
One can almost hear the hum of engines and feel the softness of woolen vests as they delve into the world conceived by Polo Ralph Lauren. This season’s Polo Ralph Lauren collection was inspired by the illustrious history of British motorsport and its intersection with academia. This dedication to an era-gone-by yet ever relevant in modern aesthetics casts its protagonists not just as models, but as embodiments of history, as late-1940s renaissance men and women.
Richard Phibbs, the man behind the lens, adeptly captures the fervor, nostalgia, and sophistication. With his unparalleled skill, Phibbs brings these characters to life against backdrops that resonate with historical authenticity. His locations, ranging from the celebrated Goodwood Motor Circuit racetrack to the tranquil lanes of the English countryside, act not just as settings, but as characters in their own right.
And speaking of characters, the campaign enlists an ensemble that seamlessly fits into this storybook setting. Jacob Rott, Rudy Verwey, Rishi Robin, Juhyung Kang, Tristan Paine, and Niyo Malik step into the spotlight, each bringing a unique essence and further reinforcing the campaign’s narrative.