Titled ‘’Observia’’, Prada looks to young Hollywood to cast its Fall/Winter 2018 campaign. It’s the next chapter of the 365 series, showcasing the Prada Fall/Winter 2018 menswear collection, considers these notions – of illusion and dreams, imagination and actuality.
The brand reunites with Joe Alwyn for the season. Taking to a warehouse for the season, Alwyn is joined by actors Nick Robinson, Algee Smith, and actor/director Paul Dano.
Exploring dual roles, of the actors themselves and of the characters they evoke within these make-believe surroundings, the campaign juxtaposes imagery of the actors inside the ‘Prada Warehouse’ with a series of monochrome portraits, all photographed by Willy Vanderperre. Investigating concepts of uniformity and individuality, the distinct personalities of each of these four protagonists shines through, bringing truth to illusion.