Prada Men’s Fall Winter 2018 Campaign

Prada Men’s Fall/Winter 2018 Campaign

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Titled ‘’Observia’’, Prada looks to young Hollywood to cast its Fall/Winter 2018 campaign. It’s the next chapter of the 365 series, showcasing the Prada Fall/Winter 2018 menswear collection, considers these notions – of illusion and dreams, imagination and actuality.
The brand reunites with Joe Alwyn for the season. Taking to a warehouse for the season, Alwyn is joined by actors Nick Robinson, Algee Smith, and actor/director Paul Dano.
Exploring dual roles, of the actors themselves and of the characters they evoke within these make-believe surroundings, the campaign juxtaposes imagery of the actors inside the ‘Prada Warehouse’ with a series of monochrome portraits, all photographed by Willy Vanderperre. Investigating concepts of uniformity and individuality, the distinct personalities of each of these four protagonists shines through, bringing truth to illusion.

Prada Men’s Fall Winter 2018 CampaignPrada Men’s Fall Winter 2018 Campaign

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Prada Men’s Fall Winter 2018 Campaign