For Prada Men’s Fall/Winter 2022 campaign, creative director Ferdinando Verderi and photographer David Sims collaborate. This season continues the “Prada Stories” concept, with Jeff Goldblum, who went viral earlier this year after the ‘’Jurassic Park’’ star walked for the brand’s menswear show in Milan. Rami Malek and Damson Idris make up the rest of the cast. The Italian label shows off its latest clothing with actors who, according to the brand, “have helped shape twenty-first century cinema”.
In juxtaposition with each of David Sims’ portraits, a series of still-life images – apparently paradoxical, capture objects infused with meaning for these actors, keys to uncovering hidden and private memories. Here, these actors play themselves – they expand the campaign to tell their own stories, express their personalities, recount their lives for the camera.