Actor Austin Butler, singer and songwriter Frank Ocean and Danish film director, screenwriter and producer Nicolas Winding Refn are the latest personalities tapped by Prada to front its menswear Spring/Summer 2020 campaign. The trio was lensed by photographer David Sims and shot in Los Angeles.
In particular, each picture plays on the duality between black-and-white and colored images of the talents wearing key pieces of the collection, which was presented at the Minsheng Art Wharf on the East Bund of Shanghai last June.
‘’Prada Spring/Summer 2020 menswear campaign features a trinity of contemporary creatives, pivotal cultural personalities of now and archetypes of the hyper fragmented mindset of tomorrow’’, the label explained in a press release. ‘’Each embodies a single identity of the Prada man, one aspect, one outlook, multiplied by each image, each definition… Each of these men uses words to define themselves: the lyrics of a song, the words of a script. They are a blueprint, a template, for life, for living, for feeling. Here, words are used as a means to redefine the image, to attempt to define the indefinable – Prada. The acronyms are influenced by abstract ideas, thoughts, notions: they provoke, sometimes adding context, sometimes positing a contradiction, always sparking thought’’.