Prada stalwarts recently unveiled its official partnership with the Chinese women’s national football team. Better known as the “Steel Roses“, this power-packed team is now poised to wow onlookers not just on the field but also off it, as they now step out in style, cloaked in exclusive Prada designs.
The blend of sports and fashion isn’t new; however, Prada‘s novel venture marries the charm of Italian design with the grit of Chinese football, creating a blend that is as exciting as it is unique.
The Chinese women’s national football team, aptly dubbed the “Steel Roses“, will now represent their country not only with their football prowess but also with their sartorial elegance, courtesy of Prada. The fashion powerhouse has ensured that the team’s off-the-field image is as striking as their on-field performance.
Outfitted in Prada’s chic black blazers, matching trousers, crisp button-downs, and classic loafers, the 23-player team will now sport a distinctively fresh and contemporary image. Prada’s aim is not merely to dress these phenomenal athletes but also to amplify their presence, highlighting their influence as a source of inspiration for young female athletes across the globe.
Prada, in a recent statement, expressed admiration for the football team’s global reputation and its contribution in bringing attention to the inclusivity and democratic nature of the sport. Their partnership with the Chinese women’s national football team serves as a testament to this sentiment.
The timing of this partnership could not have been better. The ‘’Steel Roses’’, fresh off their Asian Cup victory, are set to compete in the FIFA Women’s World Cup later this month. Their first match against Denmark on July 22nd promises to be a spectacle not only of their athletic talent but also their revamped fashion image.
Prada’s commitment, however, goes beyond the World Cup. They plan to continue their association with the team through the Asian Games 2023, the Paris 2024 Olympics, and various important summer fixtures. This long-term commitment signifies Prada’s intention to create an enduring relationship between fashion and sports, a commitment that augments the brand’s presence on the global stage.
This partnership is another feather in Prada’s cap in the realm of sports in China. The past year has seen the brand join forces with Shuyu Yuang, a renowned Chinese basketball player, and Olympic table tennis player Ma Long. The brand also successfully tapped into the viral world of Douyin in 2022, enlisting four Olympic athletes for a campaign that further accentuated its dominance in the sports-fashion nexus.