Since its inception in 2016, PRONOUNCE has been creating a buzz in the fashion world. The brand was established by Yushan Li and Jun Zhou, two designers who share a passion for blending the traditional art of handcrafted designs with modern style. This unique combination has earned PRONOUNCE recognition as a brand to keep an eye on.
Yushan and Jun’s “Sharing Gender” concept continues to be the driving force behind their collections. The Fall/Winter 2023 collection, presented at London Fashion Week, is a testament to their ability to transform artistic references into dynamic abstract prints that are both eye-catching and timeless.
The designers’ versatility and creativity are on full display in the collection, which ranges from sportswear to sartorial styles. The collection includes stunning wool coats with dramatic lapels and innovative jackets, making it the perfect choice for anyone seeking a statement piece for their wardrobe.