PRONOUNCE Fall/Winter 2021 - London Fashion Week

PRONOUNCE’s Yushan Li and Jun Zhou took inspiration from their personal trip to Jingdezhen, Jiangxi, China, exploring traditional Chinese pottery. They translated it in physical and philosophical way with their Fall/Winter 2021 collection.

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The collection was filled with remarkable and desirable pieces, at the crossroads of cultural and stylistic shocks. Thus, they transposed porcelain patterns on a dark blue denim workwear ensemble or colorful prints inspired by Tang Dynasty Sancai glazed pottery on silk shirts. They formed hybrid silhouettes by associating fabrics with contrasting colors, textures and patterns or revisited Mao suits or transformed fragments of pottery into belts and jewelry.