Global sportswear titan, Puma, has just pulled back the curtain on the new Puma x AC Milan away kit for the 2023/24 season. This revamp is more than just an introduction to a new kit, it’s a sartorial tribute to Milan, a city that has deftly positioned itself as a paragon of both football and fashion.
Marrying football heritage and sartorial creativity, the Puma x AC Milan’s away kit for 2023/24 season beautifully amplifies the iconic nature of AC Milan’s white Away kit, fondly christened ”The Lucky One”, for its victorious six European Finals legacy.
This season’s kit raises the style quotient, effortlessly blending traditional sport and haute couture. “Both Puma and AC Milan are deeply rooted in football heritage. Milan is a city defined by football and fashion, and the new Away kit is a reflection of this. We believe we have created a kit that sits perfectly on the intersection of football, fashion and design“, remarked Marco Mueller, Puma‘s Senior Head of Product Line Management Teamsport Apparel.
The jersey isn’t just a representation of the AC Milan crest; it’s a canvas that mirrors the patterns found in the fashion houses of Milan. It breathes new life into the classic white kit, emblematic of AC Milan’s successful past, while ushering in an era of innovation and style. Casper Stylsivg, Chief Revenue Officer of AC Milan, mirrored this sentiment, adding, “This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch“.
One can sense the palpable excitement among the players too. AC Milan‘s new addition, Christian Pulisic, stated, “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan’s rich heritage with us”.
But this stylish revival isn’t just a treat for the eyes. Technological innovation underscores the aesthetic design to aid performance. The new Authentic jersey is crafted from cutting-edge ULTRAWEAVE fabric, offering a structured, 4-way stretch design that reduces weight and friction, enhancing freedom of movement. With dryCELL technology integrated into the fabric, players stay sweat-free, comfortable, and at peak performance.
As a nod to sustainability, the Replica version of the kit features 100% recycled polyester, in line with Puma’s commitment to a more sustainable future.
And what’s a new kit without a spectacular launch event? In a true celebration of the fashion-forward design, Puma and AC Milan will host an exclusive event in Los Angeles featuring AC Milan players and local influencers. The new kit will make its debut on July 23rd at The Rose Bowl Stadium when AC Milan square off against Real Madrid, as part of the Soccer Champions Tour 2023.