The fashion world is abuzz with excitement as Puma and Noah unveil the second part of their multi-seasonal collaboration, setting a new standard for sportswear influenced by the 70s style. With a focus on East Coast prep aesthetic fused with tennis references, the second part of the Puma x Noah collaboration reinforces the brands’ commitment to crafting timeless pieces that are both stylish and functional.
The first part of this collaboration paid homage to the Puma Star sneaker, which Noah resurrected for the first time. However, the second part’s showstopper is undoubtedly the Pro Star, redesigned in a Cream colorway with Green accents and a gum sole. Both Puma and Noah logos adorn the shoe’s tongue, signaling a harmonious blend of the two iconic brands.
The clothing lineup includes essential items like the French Terry Hoodie, featuring a quarter-zip closure with embroidered Puma and Noah logos. A Graphic Longsleeve showcases bold prints on the chest and arm, while the Super Puma mascot returns on the collection’s Shorts. Completing the ensemble, a knitted Headband adds a finishing touch to the head-to-toe offerings.
The campaign for part two of the collaboration paints an impressionistic scene where two clothed streakers disrupt a museum’s tranquility, while nude critics, patrons, and security watch helplessly. This daring move elevates style to an art form, pushing the boundaries of conventional fashion campaigns.
Starting September 21st, 2023, the Puma x Noah season two collection will be available for purchase on noahny.com and selected retailers.