Puma teams up with Paloma Spain to release a genderless capsule

Puma teams up with Paloma Spain to release a genderless capsule

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After teaming up with AMI Alexandre Mattiussi back in March, Puma has announced its next surprise collaboration with Spanish genderless label Paloma Spain to launch a genderless collection set to release this Saturday, according to WWD.

The capsule, which includes both PAP pieces and footwear and accessories, is inspired by the aesthetic of the sports and off-stage outfits of 1970s soccer stars, including Dutch soccer star Johan Cruyff, considered one of the best players in history and a three-time winner of the Ballon d’Or. As muse of the collection, he was described by Alejandro Gómez Palomo, founder of Paloma Spain as “the perfect embodiment of the Palomo Spain aesthetic in sport”.

Puma teams up with Paloma Spain to release a genderless capsule

With a much “more technical way than usual”, the collection includes 15 styles, ranging from a terry tank top to a soccer-style half-zipped polo enriched with embroidery and jacquard, as well as tracksuits with embroidered piping and printed bags, hats and scarves.

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The capsule also includes several footwear designs including the Weekend sneakers and the Nitefox running shoe from Puma.

Puma teams up with Paloma Spain to release a genderless capsule
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My goal with this collaboration was to bring our over-the-top vibes over to Puma, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, said Alejandro Gómez Palomo, founder and creative director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”.

Puma teams up with Paloma Spain to release a genderless capsule

The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the Puma scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, completed Heiko Desens, global creative director of Puma.

Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
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Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
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Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsulePuma teams up with Paloma Spain to release a genderless capsule
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Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
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Puma teams up with Paloma Spain to release a genderless capsule
Puma teams up with Paloma Spain to release a genderless capsule
The Puma x Paloma Spain capsule pieces are offered in a wide price range, from 40 euros for caps, 185 euros for sweat jackets, up to 450 euros for a pair of Nitefox by Puma. The collection will be available from tomorrow on Puma and Palomo Spain e-commerce platforms, as well as in selected Puma stores and retailers worldwide.