After teaming up with AMI Alexandre Mattiussi back in March, Puma has announced its next surprise collaboration with Spanish genderless label Paloma Spain to launch a genderless collection set to release this Saturday, according to WWD.
The capsule, which includes both PAP pieces and footwear and accessories, is inspired by the aesthetic of the sports and off-stage outfits of 1970s soccer stars, including Dutch soccer star Johan Cruyff, considered one of the best players in history and a three-time winner of the Ballon d’Or. As muse of the collection, he was described by Alejandro Gómez Palomo, founder of Paloma Spain as “the perfect embodiment of the Palomo Spain aesthetic in sport”.
With a much “more technical way than usual”, the collection includes 15 styles, ranging from a terry tank top to a soccer-style half-zipped polo enriched with embroidery and jacquard, as well as tracksuits with embroidered piping and printed bags, hats and scarves.
The capsule also includes several footwear designs including the Weekend sneakers and the Nitefox running shoe from Puma.
“My goal with this collaboration was to bring our over-the-top vibes over to Puma, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, said Alejandro Gómez Palomo, founder and creative director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”.
“The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the Puma scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, completed Heiko Desens, global creative director of Puma.