The fashion world has seen a seismic shift since the onset of the COVID-19 pandemic, with comfort becoming a paramount factor in dressing up. Post-pandemic fashion is all about finding a balance between comfort and style, a philosophy that is evidently embraced by Rag & Bone in their Spring/Summer 2024 collection. Jennie McCormick, the chief merchandising and design officer at Rag & Bone, took the reins after Marcus Wainwright’s departure and curated a collection that not only reflects the current times but also symbolizes a quiet evolution of the brand.
Jennie McCormick’s journey with Rag & Bone began 17 years ago when she joined as an intern. Over the years, she has ascended through the ranks and now oversees the company’s women’s, footwear, and accessories teams. Being with the brand through all its stages has endowed McCormick with a deep understanding of Rag & Bone’s design philosophy.
New York, the city that never sleeps, served as the muse for McCormick’s Spring/Summer 2024 collection. Amid the chaos and relentless pace of urban life, especially in the post-COVID world, people are yearning for attire that melds comfort with a polished aesthetic. “Our lives are so chaotic, especially in this city, and there are so many things people must do in a day,” McCormick commented. “Our collection as a whole has that element of polish, but also the ability to move and feel good.”
The collection includes denim jeans and jumpsuits made from featherweight fabric, which, at a glance, have the same dimensions and texture as classic rigid jeans, but are, in fact, ultra-light, stretchy, and comfortable. These pieces are a refined version of the internet-famous “denim joggers” from Rag & Bone, suitable for both office environments and running errands.
The Slade blazer, a Rag & Bone classic, has been reinvented with a longer hemline, offering consumers multiple ways to wear it. It can be styled as a tunic with a pair of jeans or transitioned into a mini dress, as showcased in the lookbook. Moreover, the collection features leather goods such as bags, ballet flats, and belts adorned with metallic hardware, adding a cool and tough edge to classic styles like blazers, button-ups, and trousers.
McCormick believes that the Spring/Summer 2024 collection is a good expression of the direction in which the brand is heading. “It’s about the idea of a quiet evolution of the brand,” she said. In a world where fashion trends are constantly evolving, Rag & Bone’s Spring/Summer 2024 collection stands as a testament to the brand’s ability to adapt and evolve while staying true to its roots.
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©Photo: Rag & Bone
