Riley Keough steals the spotlight as Chanel's new ambassador
Riley Keough at the Chanel's Spring/Summer 2024 show in Paris / ©Photo: Chanel

Riley Keough steals the spotlight as Chanel’s new ambassador

Riley Keough, American actress and Elvis Presley's granddaughter, joins Chanel as house ambassador. She'll illuminate their Spring/Summer 2024 campaign, marking a union of iconic legacy, cinematic grace, and timeless fashion elegance.
October 5, 2023

Within the elite circles of fashion, a transition as significant as the seasons changing is taking place. Riley Keough, a name synonymous with artistry and elegance, now adorns the illustrious role of Chanel‘s ambassador.

Riley Keough is epitomizing elegance as Chanel’s latest muse. The acclaimed actress, gracing screens in the beloved Amazon Prime series “Daisy Jones and the Six,” has ascended to the esteemed role of a house ambassador, with her visage illuminating Chanel’s Spring/Summer 2024 campaign.

Keough, an amalgamation of artistic grace and cinematic vigor, was a vision at Virginie Viard’s recent show in the City of Lights, epitomizing Parisian chic in a harmonious cream tweed coat dress, contrasted with contemporary white two-tone booties and a classic black quilted handbag.

For a decade, Keough has harmonized with the Chanel aesthetic, adorning herself in the house’s iconic pieces at star-studded events, echoing the brand’s enduring allure from the 2017 Golden Globes to the 2016 Toronto International Film Festival. Her presence graced the brand’s 2023 cruise show in Los Angeles and haute couture presentation in Paris, marking her unwavering affinity for the fashion house.

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As the granddaughter of the legendary Elvis Presley, Keough shares an intrinsic connection with Kristen Stewart, another beacon of Chanel, following their collaborative dance in the limelight in “The Runaways.” A multifaceted talent, Keough’s repertoire extends beyond acting to directing and producing, earning her an Emmy nod and the esteemed Camera d’Or at Cannes for her inaugural directorial venture, “War Pony.”

She is now poised to stand alongside Margot Robbie, Penélope Cruz, Lily-Rose Depp, and Marion Cotillard as a face of Chanel.

The luxury house Chanel backed Sofia Coppola’s latest cinematic creation, “Priscilla,” a narrative exploring the intricate romance between Priscilla and Elvis Presley. Post the passing of her mother, Lisa Marie, Keough inherits the iconic Graceland and family’s shares in Elvis Presley Enterprises.

Read more: Chanel Haute Couture Fall/Winter 2023