Embracing a remarkable fusion of music, art, and fashion, renowned Chinese singer and actor, Roy Wang, has been announced as the new global brand ambassador for Bally. The 23-year-old rising star’s multidimensional career and massive social following are set to reinvigorate the brand’s appeal, particularly among the younger demographic.
The intersection of Roy Wang’s enchanting charisma and Bally’s audacious spirit marks a bold evolution for the Swiss luxury house. With Wang set to front the label’s Fall/Winter 2023 advertising images, Bally looks poised to make an unprecedented impression. Captured amidst the captivating vistas of Switzerland, these images hold promise of lending an innovative edge to the brand.
Wang’s visit to the cultural haven of Villa Heleneum, home to the Bally Foundation for art and culture, underlines Bally’s commitment to fostering a deeper connection with its ambassadors. Wang is also set to take center stage in regional campaigns marking prominent festivities like the Chinese Valentine’s Day and Lunar New Year.
Boasting a combined social media following of nearly 100 million, Roy Wang is more than a popular figure – he is a cultural phenomenon. His influence is expected to draw fresh, younger audiences to Bally, bolstering the brand’s footprint in the lucrative Chinese market, where it already boasts 60 stores and an expansive online presence via bally.cn, Bally WeChat Mini-Program, Tmall Luxury Pavilion, and jd.com.
Nicolas Girotto, Bally’s CEO, highlights Wang’s dynamic career, social commitment, and contemporary sense of style as being a perfect embodiment of Bally’s pioneering values.
Roy Wang‘s journey from being a member of the popular Chinese idol group TFBoys, next to Karry Wang and Jackson Yee, to gaining recognition as one of Time magazine’s 30 Most Influential Teens of 2017 and earning a spot on the Forbes China 100 celebrities list in 2019 is nothing short of inspirational. He’s leveraged his stardom to advance social causes, including the establishment of the Yuan Foundation in 2017 to aid the elderly and children. His selection as a UNICEF ambassador the following year further substantiates his commitment to social causes.
Bally’s latest move follows a trend in luxury fashion brands recruiting Chinese talent for ambassador roles. Bally’s ambitious selection of Roy Wang signifies their continuous pursuit of integrating heritage and innovation.
Simultaneously, as Bally gears up for Simone Bellotti’s debut collection as its new Creative director, the brand is bound to embrace exciting shifts. With an ambitious new ambassador and a creative visionary at the helm, Bally is all set to make a bold statement at the Milan Fashion Week in September.