The Sacai x AMG® capsule collection marks the first collaboration between the renowned Japanese fashion label Sacai and the luxury automotive brand AMG, offering a range of high-end ready-to-wear and accessories. Inspired by the legendary Mercedes-Benz 300 SEL 6.8 AMG, known as the Red Pig, the collection is a testament to the shared DNA of both brands – a blend of tradition and innovation, performance and relaxation.
Available for a limited time at AMG Speed City in Las Vegas and exclusively online at Nordstrom, the collection is a must-see for fashion and automotive enthusiasts alike. The Red Pig, an unexpected success story in the world of racing, serves as the central inspiration for this collaboration. Against all odds, the luxury sedan not only competed in the 1971 24 Hours of Spa, but finished an impressive second. This spirit of unexpected achievement and excellence is woven into every piece in the collection.
The essence of Sacai is evident in the dynamic patches that adorn every item, from jackets to t-shirts, tote bags to jumpsuits. These designs reinterpret the Red Pig motifs through Sacai’s unique design codes, offering a fresh perspective on familiar fashion archetypes. The meticulous thought process behind each piece ensures that they are not just pieces of clothing, but symbols of the intention and meaning of the collaboration.
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Statements from Michael Schiebe, CEO of Mercedes-AMG, and Chitose Abe, designer and founder of Sacai, highlight the alignment of both brands at the intersection of luxury and performance. Schiebe emphasizes the commitment to creating bold brand experiences and unique luxury products like Sacai x AMG for a discerning clientele. Abe echoes this sentiment, underscoring Sacai’s design philosophy of reinterpreting classic forms to forge something new, a principle that resonates deeply in this collaboration.
Adding to the allure of the collection, Sacai also created a custom wrap for the new Mercedes-AMG GT, which was unveiled at AMG Speed City. This design further explores the Red Pig’s design codes, transforming them into a three-dimensional, mirror-chrome skin, with the original badges and shapes embossed on the GT’s surface. This artistic endeavor beautifully encapsulates Sacai’s mastery of textural play and craftsmanship.
The Sacai x AMG partnership may seem unconventional at first glance, but it’s this uniqueness and shared vision of progressiveness that makes it so compelling. This collaboration is more than just a fusion of fashion and automotive design; it’s a celebration of hybrid DNA, where different worlds and ideas come together to create something truly extraordinary.
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©Photo: AMG
