Bally introduces Seventeen’s DK from South Korea as its latest global brand ambassador. Uniting DK’s iconic casual elegance with the Swiss luxury house’s historic penchant for artistic collaborations, the global fashion stage is set for a radiant showcase.
The Spring/Summer 2024 seasonal campaign will soon glow with the charismatic presence of DK, a testament to Bally’s visionary approach in blending luxury with the vibrant world of music. The union isn’t nascent; fans still fondly reminisce about DK’s exclusive appearance at the Fall/Winter 2023 show during the Milan Fashion Week, a precursor to this grand announcement.
Emanating confidence and an unmistakably sophisticated demeanor, DK has effortlessly won hearts since Seventeen‘s debut in 2015. The group’s meteoric rise on the international arena, punctuated by a bevy of music and dance accolades, underscores DK’s vast appeal. Beyond his monumental role with Seventeen, he exhibits leadership with the BSS sub-unit and showcases his versatility as a musical actor. Amidst this whirlwind of achievements, DK is currently mesmerizing fans in Japan with Seventeen’s ”Follow” tour.
Nicolas Girotto, Bally’s CEO, radiated pride, stating, “We are proud to welcome the multi-faceted performer DK of the iconic band Seventeen as our latest global brand ambassador. His modern sense of style and warm character are perfectly in sync with Bally’s values.”
Echoing the sentiment, DK expressed his gratitude, “I am incredibly honored to be appointed Bally’s ambassador and embody the values of a brand that has a passion for artistry, excellence, and innovation.”