Sportmax Fall Winter 2022 - Milan Fashion Week

Sportmax Fall/Winter 2022 – Milan Fashion Week

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Entitled ‘’Dial ‘S’ for…’’, in a reference to the Hitchcock film ‘’Dial M for Murder’’, the Sportmax Fall/Winter 2022 collection was a manifesto of empowerment and a sartorial deconstruction of deeply-engrained fetishist ideals of the femme fatale.

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The house, helmed by a design studio, cited iconic noir movies and dark heroines such as Kim Novak in Alfred Hitchcock’s ‘’Vertigo’’, Catherine Deneuve in ‘’The Hunger’’ and even pin-ups à la Jessica Rabbit. The show notes called the collection a “hotline to the Seduction and Sensuality of powerful, body conscious, erotic silhouettes that transcend any and all cliches”.

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Tailored construction and exploration of the body came together, reviving three golden decades of power dressing: the hourglass jackets of the 40s, the exaggerated shoulders with body-hugging pencil skirts of the 80s and the porn-chic, androgynous minimalism that emerged from the 90s.

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Sportmax Fall Winter 2022 - Milan Fashion Week

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