Sportmax Fall Winter 2022 - Milan Fashion Week

Sportmax Fall/Winter 2022 – Milan Fashion Week

March 3, 2022

Entitled ‘’Dial ‘S’ for…’’, in a reference to the Hitchcock film ‘’Dial M for Murder’’, the Sportmax Fall/Winter 2022 collection was a manifesto of empowerment and a sartorial deconstruction of deeply-engrained fetishist ideals of the femme fatale.

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The house, helmed by a design studio, cited iconic noir movies and dark heroines such as Kim Novak in Alfred Hitchcock’s ‘’Vertigo’’, Catherine Deneuve in ‘’The Hunger’’ and even pin-ups à la Jessica Rabbit. The show notes called the collection a “hotline to the Seduction and Sensuality of powerful, body conscious, erotic silhouettes that transcend any and all cliches”.

Tailored construction and exploration of the body came together, reviving three golden decades of power dressing: the hourglass jackets of the 40s, the exaggerated shoulders with body-hugging pencil skirts of the 80s and the porn-chic, androgynous minimalism that emerged from the 90s.


Sportmax Fall Winter 2022 - Milan Fashion Week