Enchanting guests with an exquisite evening of art, music, and gastronomy, South Korean skincare titan Sulwhasoo marked the beginning of its year-long partnership with The Metropolitan Museum of Art. The star-studded event, held at The Met, was co-hosted by the brand’s global ambassadors, including K-pop sensation Rosé of Blackpink, Oscar-winning actress Yuh-Jung Youn, and Chinese actress Jia Song.
As attendees like Paloma Elsesser, LaQuan Smith, Antoni Porowski, and Charli XCX ascended the Met steps, they were greeted by a striking amber ambiance that enveloped the entire Temple of Dendur. The radiant glow, symbolic of Sulwhasoo’s signature hue, set the tone for a night that celebrated the fusion of global heritage and beauty.
Whitney Dohauser, Deputy Director and Chief Advancement Officer of The Metropolitan Museum of Art, expressed her excitement for the collaboration, emphasizing the shared mission of promoting the power of global heritage. Sulwhasoo‘s generosity and dedication to this cause serve as the foundation for their partnership with the esteemed museum.
The festivities kicked off with a lively performance by DJ Mona Matsuoka, followed by a culinary experience curated by Michelin-starred Chef Junghyun Park of Atomix fame. Guests savored Korean delicacies such as tteokgalbi, tuna bibimbap, and octopus naengchae, accompanied by ginseng-infused cocktails crafted by renowned mixologist Leo Seo.
The highlight of the evening was an exclusive sneak peek at Sulwhasoo’s upcoming campaign, “I Am Ginseng“, starring their latest global ambassador, Tilda Swinton. The Ambiguous Dance Company enthralled attendees with a mesmerizing contemporary dance performance, donning metallic suits and crystal-encrusted glasses. Anderson Paak, also known as DJ Pee Wee, spun a nostalgic vinyl set, featuring Y2K hits that lured guests to the dance floor.
Sulwhasoo’s collaboration with The Met seeks to honor global heritage through supporting various museum programs and events. Among these are The Met’s Women and the Critical Eye panel discussion and reception on April 13, 2023, which aims to empower women in the art world. The partnership will also extend to The Met’s Apollo Circle Member group and the annual Apollo Circle Benefit, a prestigious black-tie fundraiser.