The Swatch Neon Collection makes a triumphant return, bringing a fresh twist to classic Swatch designs that defined the vibrant ’80s and ’90s. Featuring six new models, this latest collection is sure to capture the hearts of both longtime fans and a new generation of watch enthusiasts. With its bold colors and playful energy, the Swatch Neon Collection is all about making a statement.
The name “Swatch Neon” not only evokes a nostalgic vibe, but also represents the brand’s commitment to fusing past and present styles. Each watch in the collection pays homage to the iconic designs that made Swatch a household name, while appealing to modern tastes.
First up is the Swatch Neon Pink Podium. Inspired by the original Pink Podium from 1990, this model is perfect for those who love a pop of color. Its bright pink strap, coupled with purple and yellow dial details, makes it a standout piece. For added convenience, there’s also the Swatch Neon Pink Podium Pay! version, which features SwatchPAY! technology for easy contactless payments.
The Swatch Neon Rider, with its slim 41 mm case, is designed to fit comfortably under any cuff while still catching the eye. The black, green and orange color scheme is a nod to the original Neon Rider from 1989, ensuring that this watch is both stylish and functional.
For those who prefer a slimmer design, the Swatch Neon Hot Racer is an excellent choice. Inspired by the 1989 Hot Racer Gent, this timepiece features a super slim Skin Classic case. Its minimalist style and almost weightless design make it perfect for everyday wear, while the vibrant colors add a fun twist.
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The Swatch Neon Flash Arrow and Swatch Neon Wave offer a unique blend of precision and style. These watches have a chronograph function so you can easily keep track of time. The bright pink strap with turquoise case or the turquoise strap with yellow case make these watches as eye-catching as they are functional.
Finally, the Swatch Neon Jelly and Swatch Neon Jelly Pay! models bring a touch of transparency to the collection. Inspired by the original Jelly Stag from 1993, these watches feature a transparent case and bracelet, complemented by a silver dial and colorful dial ring details. The SwatchPAY! version adds the convenience of contactless payment, making it perfect for people on the go.
Available in Swatch stores and on swatch.com, the Swatch Neon Collection offers a range of sizes and colors to suit every style.
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©Photo: Swatch
