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GCDS is a contemporary fashion brand founded in Milan, Italy in 2015 by brothers Giuliano and Giordano Calza. The brand's name stands for "God Can't Destroy Streetwear," and its designs often feature bold graphics, playful motifs, and futuristic elements. GCDS has gained a strong following among younger generations and has been worn by celebrities such as Dua Lipa, Kendall Jenner, and Bella Hadid. The brand's collections include a range of streetwear-inspired apparel, accessories, and footwear for both men and women. GCDS is known for its use of vibrant colors and unconventional designs, and it frequently collaborates with other brands and designers to create unique and innovative collections.