Following Hunter Schafer as the face of Prada womenswear for the season, ‘’Spider-Man: No Way Home’’ star Tom Holland fronts the brand‘s Spring/Summer 2022 men’s campaign, portrayed against colorful backgrounds in shots by David Sims.
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With the theme ‘’In the Mood for Prada’’, Holland is seen playing with the camera and striking poses intended to highlight the relationship between the body and the garments, adjusting his spring reddish leather biker jacket or bending his arms in a Prada ivory shirt that bears marine-inspired patterns. Ferdinando Verderi is in charge of the creative direction for Holland’s new campaign for the Italian fashion house.
According to Prada, the British actor is a relaxed vision who ‘’performs as himself’’ for its new advertisement. Even though Holland is well-known for his roles in ‘’Spider-Man: No Way Home’’ and the upcoming ‘’Uncharted’’ film, Prada wants to portray him in a more diverse light. Sims’ portraits of Holland serve as a re-contextualization ‘’of a figure world-renown for his action hero roles”, according to Prada.
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