Tommy Hilfiger is making a play for the “elevated everyday” crowd, and his Fall/Winter 2024 collection served up a delicious mix of affordable luxury and classic American Cool. Think chunky cashmere sweaters, slouchy suits, and wide-wale cord miniskirts – all with a New York edge.
The unveiling took place at the iconic Grand Central Oyster Bar, transformed with Tommy’s signature blue ticking stripe and a buzzy atmosphere fueled by martinis and Champagne. This was a New York moment through and through, attracting everyone from Sofia Richie Grainge to Jon Batiste, who even donned a Hilfiger varsity jacket and led the post-show dance party.
For the ladies, Hilfiger offered a refined take on sporty prep. Think oversized blazers with safety pin brooches, pleated maxiskirts, and varsity jackets – all crafted with premium materials like cashmere and double-face wool. The price point? Slightly higher than usual Tommy (think $99-$1,400 USD), but still a steal compared to luxury competitors.
The Tommy guy has grown up, but not lost his spirit. Classic American Cool is still there, but elevated with boxy suits, high-waisted chinos, and slouchy pleated pants. Long wool coats, updated varsity jackets, and corduroy suits exude elegance without sacrificing youthful energy.
This collection marks a turning point for Tommy Hilfiger. He’s returning to New York Fashion Week in a big way, celebrating the city’s influence on his brand’s DNA. He’s also committed to making luxury accessible, offering premium pieces at attainable prices. As he says, “We want to give them affordable luxury and the best premium product out there… something that they can have forever – timeless classics with a modern twist.”
©Photo: Tommy Hilfiger