Tommy Hilfiger unveils the Tommy Jeans Spring/Summer 2024 collection, a collection that embodies the essence of modern denim made for today’s youth. This season’s campaign captures the essence of timeless American sophistication through the prism of Tommy Jeans, celebrating the common bonds of culture and fashion among a diverse group of young creatives leading the way in youth culture.
Tommy Hilfiger said, “Seasons change, trends come in cycles, yet denim always endures. We are proud to do what we do best – making a contemporary collection of denim for every occasion. Whether dressed up, dressed down, at the campus or by the coast, denim remains the timeless uniform for youth and the summer.”
The Spring/Summer 2024 line skillfully blends classic American preppy styles and urban streetwear with a nod to West Coast athletic vibes. The collection features versatile outerwear, including a bomber jacket that seamlessly transitions from day to night and Aiden baggy jeans. Classic East Coast preppiness is reimagined with a contemporary flair, showcased in pieces like the oxford shirt and cricket sweater. The collection also revisits college fashion from the ’90s and ’00s, offering fresh takes on the varsity jacket and college sweater, predominantly in red, white and blue. Denim takes a sophisticated yet casual turn with pieces like the boxy pam print jacket and relaxed jeans, or a denim jacket paired with a cotton gingham dress. For warmer days, the collection introduces new designs like the short-sleeved denim overshirt with dad-fit denim shorts.
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Furthering Tommy Hilfiger’s mission to celebrate meaningful connections, the Tommy Jeans Spring/Summer 2024 campaign features five influential creators who offer a glimpse into their worlds and reflect the vibrant spirit of their generation. The diverse cast includes Dutch model Nelson Gariba, rising British fashion star Mia Regan, British-Malaysian model Kit Price, Berlin-based Chinese artist Kicki Yangz and French designer and art director Dahana De Caro. Photographed by Tyrell Hampton, the group enjoys a sun-soaked weekend dressed in Tommy Jeans staples, embodying the classic American cool lifestyle.
Read more: Tommy Hilfiger makes bold move with 10 new brand ambassadors
