Veja, a brand synonymous with sustainability and innovative design, has partnered with Dover Street Market to create a sneaker collection that celebrates the art of shoemaking.
This limited-edition collection spotlights the skill and dedication of Walter, Veja’s in-house cobbler. Together, they’ve created 20 unique styles of the V-90, ensuring that each pair has its own story and design. What makes this collection even more special is Walter’s commitment to sustainability, as the cobbler skillfully repurposes leather scraps to create intricate patterns on the back of each sneaker.
For those unfamiliar with Veja, the brand has made significant strides in the world of sustainable fashion in recent years. They’ve opened four global stores, each with an in-house cobbler to make sure your sneakers are always in tip-top shape. Their commitment extends to a mobile cobbler service in their Paris warehouse, demonstrating their dedication to long-lasting products. Veja’s team of 11 cobblers have impressively repaired over 18,000 sneakers, demonstrating their skill and commitment to quality.
This special Veja collection is available exclusively at Dover Street Market Ginza in Japan, with prices ranging from 250 yen to 40,000 yen. The collaboration represents a harmonious blend of fashion, artistry and sustainability, setting a new standard for sneaker enthusiasts around the world.
Earlier this year, Veja’s cobbler program expanded to new horizons with openings in Madrid and Brooklyn, joining existing locations in Berlin and Paris. This expansion reflects Veja’s continued commitment to craftsmanship and sustainability. In 2022, Veja embarked on numerous high fashion collaborations, including partnerships with Marni and Mansur Gavriel, further solidifying its place in the luxury sneaker market. Just this month, the brand continued its sustainable journey by partnering with Reformation to introduce a sneaker available in two versatile colorways.
More than just a collection of sneakers, the Veja and Dover Street Market collaboration is a celebration of craftsmanship, sustainability and the timeless appeal of luxury.