In collaboration with British hairstylist Guido Palau, Zara introduces ”Zara Hair”, a dazzling collection that redefines hair glamour. Launching on November 30th, this exciting range offers a range of products including a gold gel, a gold glitter spray, a gold bobby pin and a gold comb, all for $49.90 USD. This venture is not only a stylish statement, but also marks Zara’s expansion into hair care, following the success of its make-up and fragrance lines.
Guido Palau, the mastermind behind these creations, envisions this line as the first of many. His approach is refreshingly modern, combining cosmetic appeal with practical hair care.
Palau’s concept for Zara x Guido Palau is intriguingly simple, yet deeply impactful. Each product in the collection is designed to be easy to use. It allows anyone to transform their hair from a natural look to a more glamorous and edgy style. The gold gel and glitter spray add a shimmering touch, ideal for those looking for a little holiday sparkle. As Palau notes, these products are for anyone who wants to add a special touch to their hair, whether for a night out or just to feel a little more festive.
The versatility of Zara Hair reflects broader trends in the beauty industry. Palau observes that the industry is now more democratic than ever, with no strict rules governing beauty and hair care. This range therefore resonates with the current mood in beauty: the freedom to be yourself, to experiment, and to express individuality in any way you choose.
In 2021, Zara expanded its beauty collection with the launch of a make-up line. The following year, the brand collaborated with Jo Malone to develop a fragrance line under Jo Loves, its second brand.
For the first Zara Hair campaign, Guido Palau chose model Kaia Gerber: “I adore Kaia. She embodies Zara Hair for me, striking a balance between realism and ambition. She wants to have fun with her hair. I appreciate her mix of tomboy charm and supreme femininity.”
“Guido is the only person I trust with my hair. Working with him is always a pleasure, and he gives me the confidence to try new things,” the model said during a video teaser shoot. In fact, in 2019, the daughter of supermodel Cindy Crawford had the British hairstylist give her a dramatic haircut. This “drama cut” sparked the chopped bob trend.