Jacquemus unveils Café Fleurs concept pop-up in Seoul
Jacquemus is expanding its global footprint. Following the unveiling of its “café fleurs” in Paris and a succession of international pop-ups, the French brand
Prada Mode lights up Seoul, a symphony of art and fashion
As the golden sun sets over South Korea’s captivating capital, the city is poised for an infusion of art, culture, and Prada fashion. This
Palm Angels unveils premiere boutique in Seoul
Palm Angels, the renowned Milan-based fashion brand, has made a significant move into the APAC region, opening its first boutique in Seoul. In partnership
”Seoul” by Cho Giseok for Vogue Global March 2023
Photographer Cho Giseok captures the vibrant spirit of Seoul in a stunning editorial for Vogue Global’s March 2023 issue. The story features a diverse
Dior opens a monumental ephemeral complex in Seongsu-dong, Seoul
Dior’s recently renovated flagship on Avenue Montaigne in Paris has already spawned offshoots, of which this new concept store in the heart of Seongsu-dong,
Blackpink’s Rosé rocks Puma Palermo in first campaign
Blackpink‘s Rosé has officially kicked off her partnership with Puma, and the results are nothing short of spectacular. In the first campaign since the
Mugler and Gentler Monster collaborate on a futuristic eyewear collection
The worlds of Mugler and Gentler Monster collide in a new eyewear collaboration that pushes the boundaries of avant-garde design. Inspired by Mugler’s iconic
Gong Yoo joins Louis Vuitton as its newest house ambassador
Gong Yoo, the acclaimed South Korean actor, has been named Louis Vuitton‘s newest house ambassador. The 44-year-old, whose birth name is Gong Ji-cheol, is
AMIRI taps THE BOYZ’s Sunwoo as global ambassador
South Korean rapper Sunwoo, a member of the popular boy band THE BOYZ, has been named the latest global ambassador for Los Angeles-based luxury
Gucci’s Cruise 2025 show lights up London’s Tate Modern
Gucci will present the Cruise 2025 (Resort 2025) show at London’s Tate Modern on May 13th. Creative director Sabato de Sarno, who took the
Self-Portrait’s Pre-Fall 2024 campaign stars Blackpink’s Jisoo
Blackpink‘s Jisoo is the face of Self-Portrait‘s Pre-Fall 2024 campaign. The South Korean idol showcased a range of looks from the London-based fashion label’s
Jordan World of Flight arrives at Beijing Sanlitun
Jordan World of Flight (WOF) Beijing Sanlitun finally opened its doors on March 23rd, becoming the first WOF store in China. Located at 15
Maison Kitsuné taps Blackpink’s Jennie for the campaign of the ”Baby Fox” collection
Maison Kitsuné’s “Baby Fox” collection for Spring/Summer 2024 demonstrates the brand’s commitment to creating fashion that seamlessly combines elegance and comfort. Narrated by international
Gucci Cruise 2025 sets sail for London
London beckons as the chosen stage for Gucci’s Cruise 2025 (Resort 2055) collection, an event scheduled for May 13th, but details on the venue
Wooyoungmi Fall/Winter 2024 – Paris Fashion Week Men’s
In a captivating dance between Korean heritage and Western influences, Wooyoungmi‘s Fall/Winter 2024 collection paints a vibrant portrait of Seoul’s sartorial soul. Designer Woo
Shanghai welcomes the debut of ”Louis Vuitton Voyager Shows”
Shanghai shines as the chosen city for the debut of the ”Louis Vuitton Voyager Shows”. This April, the Long Museum West Bund, renowned for
K-pop band Riize joins Louis Vuitton as its latest house ambassador
The dynamic South Korean boy band Riize has recently been named as the new house ambassadors for the iconic Louis Vuitton. Riize, consisting of
Greta Lee covers The Sunday Times Style December 10th, 2023 by James Harvey-Kelly
“Past Lives” and ‘’The Morning Show’’ actress Greta Lee stars in a striking fashion spread for the December 10th, 2023 issue of Sunday Times
Paris Saint-Germain to open world’s largest store on New York’s Fifth Avenue
The prominent French soccer team Paris Saint-Germain‘s latest project is set to open this December, perfect for the holiday season. The new store will
Kenzo x Verdy present a collaboration for Spring/Summer 2024
Kenzo, under the creative direction of Nigo, teams up with talented Japanese graphic artist Verdy for an electrifying Spring/Summer 2024 collection. Presented at the
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