adidas and Juventus have joined forces once again, launching the striking “adidas x Juventus” home kit for the 2023/24 season.
This innovative design pays homage to the club’s rich heritage while introducing bold new elements to captivate the next generation of Juventus supporters.
The latest adidas x Juventus home kit is a testament to the power of tradition, retaining the classic black and white stripes that have come to symbolize the pride and unity shared by players and fans since 1903. This season, however, the familiar pattern has been reimagined with a unique twist: the stripes now feature a brushed stroke finish, reminiscent of a zebra’s distinctive markings. This artistic approach highlights the individuality and flair of Juventus players, while giving a playful nod to the club’s long-standing association with black and white.
Accentuating the bold new design is the inclusion of vibrant yellow details, inspired by iconic Juventus jerseys of the past. The yellow elements, which adorn the club badge, sponsor markings, and adidas’ signature three stripes on the shoulders, effectively bridge the gap between the club’s storied history and its forward-looking, contemporary ethos.
Equipped with cutting-edge technology, the on-field version of the adidas x Juventus home kit integrates HEAT.RDY fabric to keep players cool and comfortable during high-intensity matches. Meanwhile, the fan version boasts AEROREADY technology, utilizing sweat-wicking and absorbent materials to ensure supporters stay dry and comfortable in the stands.
In line with adidas’ commitment to sustainability, both versions of the 2023/24 Juventus home jersey are crafted from 100% recycled polyester, contributing to the fight against plastic waste. This environmentally-conscious approach demonstrates the brand’s dedication to preserving the planet for future generations of football fans.
The adidas x Juventus 2023/24 home kit is set to make its on-pitch debut on May 14th against Cremonese, and fans can purchase their own from May 12th through Juventus stores, select adidas retail locations, and online at the adidas Juventus kits website.
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