In the October 2023 issue of Vanity Fair, Bad Bunny makes a statement on the cover, showcasing his distinctive style and flair. The creative collaboration, led by photographer Szilveszter Makó, brings to life a visual that is both striking and expressive. On the cover, the Puerto Rican superstar oozes charisma in a Valentino ensemble paired with Bottega Veneta shoes.
In the cover story, dressed by Vanity Fair fashion director Nicole Chapoteau, Bad Bunny is outfitted in an eclectic mix of clothing from acclaimed fashion houses including Etro, The Row, Prada, Tom Ford, Hermès, Loewe, Versace, Balenciaga, Gucci, Maison Margiela, Dior Men, Bode, Abodi and Louis Vuitton.
Ybelka Hurtado is responsible for the grooming, QueenFlorii for the manicure and Rebecca Suarez for the perfect fit. Gerard Santos orchestrates the stunning set design and Worldjunkies ensures a seamless production.
Bad Bunny, a name that resonates with energy and vibrancy, finds solace in the tranquility of his native Puerto Rico. In the midst of a busy career, the reggaeton star, born Benito Antonio Martínez Ocasio, cherishes moments of silence. In the historic Miramar neighborhood of San Juan, he reflects on his journey, a story woven with threads of music, fame, and an unwavering connection to his roots.
Bad Bunny’s music, a blend of cultural richness and contemporary flair, has catapulted him to global stardom. Yet amidst the applause and accolades, the artist seeks refuge in the simplicity of his homeland. A Grammy nomination, record-breaking Spotify streams, and historic tours mark his trajectory, but the lure of Puerto Rico’s rhythmic waves and sun-kissed shores is irresistible.
The artist’s musical evolution is marked by a commitment to innovation. “It’s impossible that the album that comes after ‘Un Verano Sin Ti’ will sound like it – never, ever. I am always going to look for a way to do something new,” he says. Bad Bunny’s creative spirit is unbound, inspired by the eclectic vibes of the ’70s, yet rooted in the authenticity of his voice.
In a world where the spotlight often overshadows the individual, Bad Bunny’s introspection shines through. He navigates the complexities of fame with a grounded perspective, acknowledging the vulnerability that comes with the applause. “There are days where I feel strong and powerful,” he shares, but moments of fragility are inevitable.
The artist’s journey from the pews of a local church to the world stage is a testament to his musical prowess. Yet amidst the glitz and glamour, the son of a schoolteacher and a truck driver remains attuned to the melodies of his beginnings. His music, a harmonious blend of cultural richness and contemporary innovation, echoes the rhythms of Puerto Rico.
Bad Bunny’s connection to his audience is palpable, yet the artist maintains a guarded sanctuary around his personal life. In the world of social media and relentless scrutiny, Martínez’s reticence is a quiet rebellion against the invasive lens of fame. “They don’t know how you feel, they don’t know how you live, they don’t know anything, and I really don’t want them to know,” he asserts.
As the artist continues to climb the echelons of musical acclaim, his roots remain firmly planted in Puerto Rican soil. Every note, lyric and melody is a tribute to a journey marked by cultural richness, personal evolution and an unwavering commitment to authenticity. In the quiet spaces between the roaring applause, Bad Bunny finds his melody, a harmonious blend of the global superstar and Benito Antonio Martínez Ocasio, the son of Puerto Rico.