Gucci’s latest campaign skillfully combines contemporary stars and timeless elegance, showcasing the radiant Kendall Jenner and Bad Bunny. Named “Gucci Valigeria,” the story unfolds, paying a touching tribute to love, a feeling deeply embedded in Gucci‘s ethos.
Set in an airport, the campaign, through the adept lens of Anthony Seklaoui, brings to life an environment brimming with the anticipation of imminent journeys and exciting escapades. The intimate exchanges between Jenner and Bad Bunny paint a vivid imagery, reminiscent of the alluring Jet Set era that marked the glamorous ’90s.
Adorning the stars, artifacts from Gucci Savoy’s collection proclaim their presence. The iconic GG Supreme duffle in its varied proportions to the trolleys adorned with the signature GG monogram and the iconic Web stripe, epitomize classic elegance. Amidst the throwback allure, ”Gucci Valigeria” also introduces new creations, highlighted by the embossed GG on rubberized leather – a fusion of the storied past and the vivacious present.
Sabato de Sarno, the creative mind steering this visual spectacle, has expertly woven Kendall Jenner and Bad Bunny into the illustrious tapestry of Gucci’s legacy.
Alastair McKimm’s impeccable styling, paired with the artistic prowess of Riccardo Zanola, elevates the aesthetic narrative. The meticulous touch of Paul Hanlon’s hair styling and the make-up artistry of Mary Phillips & Mira Chai Hyde further accentuates the campaign’s allure.