Greeting the crisp December air with a flourish of fashion, Balenciaga, the renowned Parisian couturier, has opted for the star-studded landscapes of Los Angeles to unveil their Pre-Fall 2024 sartorial creations. The City of Angels, shimmering under the wintry Californian sun, awaits the enigmatic details of the fashion spectacle planned for December 2nd. The show, much like its venue, remains cloaked in mystery, fostering an irresistible allure that is quintessential Balenciaga.
The acclaimed fashion maison, as lovers of their design aesthetic would know, finds a home in Beverly Hills. Their flagship boutique, resonating with an industrial warehouse ambience, presides at 338 North Rodeo Drive. The juxtaposition of its steely decor against the gleaming opulence of the Californian heartland mirrors Balenciaga’s adventurous ethos.
The mastermind steering Balenciaga’s creative journey, Demna, for the second instance, is entrusting an American city with the privilege of a collection reveal. The Cruise 2023 (Resort 2023) season etched indelible memories in the heart of the Big Apple with a runway show hosted on the hallowed ground of the New York Stock Exchange. Models clad in latex, their identities veiled save for the swaying ponytails, braids, and fluttering faux lashes, transformed the trading floor into a playground of audacious fashion.
However, let’s not forget that the home of Balenciaga is in the heart of Paris, and Demna intends to honor that. The French capital will bear witness to the unveiling of the Spring/Summer 2024 collection during Paris Fashion Week, scheduled from September 25th to October 3rd.
The Kering-owned fashion house, with this LA show, might be firing the first shot in the usually protracted Pre-Fall collection season, typically an itinerary of destination shows. Balenciaga’s decision underscores California’s growing allure as a hotbed for high-fashion reveals, joining the ranks of Versace, Ralph Lauren, Dior, Louis Vuitton, Celine, and Saint Laurent, all of whom have drenched the Californian soil in their respective, distinctive hues.