Louis Vuitton welcomes tennis player Carlos Alcaraz as its newest ambassador
©Photo: Daniel Jackson / Louis Vuitton

Louis Vuitton welcomes tennis player Carlos Alcaraz as its newest ambassador

June 29, 2023
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Riding high on his recent triumphant victory at the Queen’s Club tennis tournament, men’s singles tennis sensation and the youngest world number one, Carlos Alcaraz, steps into a new court, fashion, as the latest appointed ambassador for the French luxury powerhouse Louis Vuitton.

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Setting phenomenal records by being the youngest player ever to win tournaments on diverse courts – grass, clay and hard, Alcaraz became a beacon of tennis history. A mere lad of 20 years, he stood tall at the U.S. Open 2022, etching his name in the annals of the sport as the first-ever under-20 tennis prodigy to be the world’s top-seeded player. His early achievements are rare, and as Louis Vuitton underlines, his potential is vast and luminous. As the Murcia-born tennis prodigy continues to soar, his charm and distinct style resonate far beyond the boundaries of sport, catching the attention of the French maison.

Carlos Alcaraz is backed by major industry names such as Nike, supplying his on-court apparel and footwear, and Babolat, equipping him with top-tier rackets. Additionally, the young star has formed significant alliances with prestigious brands including Rolex, Calvin Klein and BMW.

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Following in the footsteps of tennis star Naomi Osaka who became an ambassador for the French brand in 2021, the 20-year-old Spanish is the latest sports personality to join Louis Vuitton’s esteemed line-up. Alongside Osaka, Alcaraz stands with an illustrious array of brand advocates like J-Hope, Tahar Rahim, Jackson Wang and Zendaya.

Read more: Louis Vuitton Spring/Summer 2024 – Paris Fashion Week Men’s