Fallen angels and warriors walk the runway in EGONlab Fall/Winter 2024 collection, “Only Lovers Left Alive.” It’s a raw, introspective exploration of resilience, where battered bodies become battlegrounds of self-acceptance in a hyper-filtered world. Forget polished perfection; this season, EGONlab celebrates the scars, both visible and invisible, that mark our journeys.
“What was once an integral part of our daily existence has transformed into a theatrical performance,” explains the brand in its press notes. The runway becomes a stage, each garment a costume for navigating the complexities of modern life. Think tailored urban punk with ripped denim and raw edges, juxtaposed against sequined “costumes of light” that glimmer with defiance.
EGONlab challenges the relentless pressure of digital perfection, the filtered smiles and sculpted bodies that bombard us from screens. They denounce the obsession with bodily change, accelerated by the prism of social media, and instead champion the diverse beauty of the “ultra-visible generation.”
The collection is a conversation starter. Frayed leather jackets and ripped jeans tell stories of battles fought, while shimmering sequins whisper of hope and resilience. Loose silhouettes contrast with fitted tops, highlighting the dysmorphias we all carry and the healing power of self-acceptance.
But EGONlab’s commitment to self-care extends beyond the runway. They’ve partnered with UGGextreme™ to create innovative footwear that combines molded leather and resin, pushing the boundaries of both form and function. This collaboration isn’t just about fashion; it’s about protecting our physical and mental well-being.
Speaking of mental health, EGONlab proudly supports PSYCOM, a public organization raising awareness and breaking down stigmas. By partnering with PERS, a vegan skincare brand, they also emphasize the importance of gentle, mindful routines for nourishing both body and soul.