Giuliano Calza, the creative director of GCDS who sold his majority stake in the brand earlier this year to the Made in Italy Fund, took us this season to the beach through a surrealist film, diving us in his dream world, between desert and underwater world, where fashion meets fantasy.
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Inspired by age-old myths of underwater worlds, the collection is, according to Calza, “comfy, easy – and precious, too’’. “I designed it knowing it would be the first collection to hit the beach post-pandemic”, Calza said.
The collection combined ultra sexy swimsuits playing with transparency, knits adorned with various and playful patterns (waves, snakeskin, crabs, sun, flowers, little crochet pirate heads or even a mermaid character from “One Piece”, the Japanese animated series produced by Toei Animation), oversized hats, pieces in faded and recycled denim – an eco-turn at the instigation of the new group that owns now the brand – and even pieces adorned with thousands of colorful crystals and beaded fringes.
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