In an unprecedented move, Balenciaga welcomes French thespian Isabelle Huppert and Thai sensation PP Krit Amnuaydechkorn as the first ambassadors of the brand.
The appointment of official brand ambassadors may be uncharted territory for Balenciaga, yet celebrity influence is far from unfamiliar. Stellar entities like Kim Kardashian, Bella Hadid, and Justin Bieber have long graced the brand’s visual narratives. But now, the ascension of Huppert and Amnuaydechkorn marks a transformative chapter in the brand’s star-powered trajectory.
Isabelle Huppert, French acclaimed actress and longstanding Balenciaga patron, said, “Balenciaga tells a story of passion and dedication to artistry. I’ve always believed that fashion is an art form and I’m thrilled to be part of this narrative”. A ”friend of the house” since 2021, Huppert has been a striking presence in numerous Balenciaga’s runway shows and advertising campaigns, including the audacious office-themed Spring/Summer 2023 and the recent Fall/Winter 2023 campaign set amid the ongoing refurbishment of the maison’s ancestral Avenue George V base.
Huppert’s artistic prowess, a gleaming beacon in French cinema, has illuminated over 130 films and television narratives across a glittering five-decade span. Her contribution to the thespian arts is unparalleled, validated by an array of accolades that includes a Golden Globe and two Best Actress triumphs at the Cannes Film Festival. Beyond the reel, Huppert is a distinguished Officer of the National Order of Merit and the Legion of Honor in France. A testament to her powerful persona is her record for the maximum film entries at the revered French festival and her recognition as the face of Kering’s third Women in Motion program.
On the other side of the globe, PP Krit Amnuaydechkorn, or “PP Krit” as he is fondly called by his followers, has won hearts across Thailand and beyond with his charismatic performances and spirited pop tunes. Rising to fame in 2019 through the hit Thai drama “My Ambulance“, the 24-year-old swiftly secured his heartthrob status, particularly after his involvement in 2020’s “I Told Sunset About You”, where he also showcased his musical talent.
Amnuaydechkorn, who embarked on his musical journey in 2021 and boasts nearly 4 million followers on Instagram, admires Balenciaga for its innovative vision and ethical principles. About his association with the fashion powerhouse, PP Krit commented, “From the very beginning, Balenciaga has captured my attention for its creativity and ethical vision. As an artist, Balenciaga’s creations allow me to express my authentic self and individuality to the world. During the proudest moments of my career, Balenciaga has been my chosen companion. I’m honored and thrilled to pursue this exciting journey as a Balenciaga ambassador“.
These appointments align with Balenciaga‘s strategic move to target emerging markets like Thailand, expected to have a worth of $4.6 billion in 2023 and an annual growth of 5.6% until 2028. Following Dior’s recent adoption of Thai actors as their men’s ambassadors, Balenciaga’s decision to appoint PP Krit as a brand ambassador signifies a conscious effort to engage with their Asian audience.